Lordstown Motors is an American startup that is breaking into the EV marketplace with a light-duty pickup truck called the Endurance. Not only is the new automaker entering what looks to be a crowded electric-pickup space, with competitors from similarly unknown companies such as Rivian as well as established players that include Ford and GMC, Lordstown Motors currently has much to prove before it's taken seriously.

2022 lordstown endurance front
2023 Endurance
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With a claimed 600 horsepower and an estimated range of about 250 miles, the Lordstown Endurance looks to join the growing segment of all-electric pickups.

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